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While designing the brand identity for Pulse AI (a product design case study), I kept coming back to one question:
Can this brand work everywhere, not just on a landing page?
Instead of designing a single logo, I designed a system:
• Primary wordmark
• Dark & light versions
• Monochrome logo
• App icon
• Favicon
• Clear-space rules
• Typography
• Brand colors
Great brands aren't memorable because they're complicated.
They're memorable because they're consistent.
Every decision should make the product feel more trustworthy, from the favicon in a browser tab to the hero section on a website.
Looking forward to applying this system across the full product experience.
Built in Figma.
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The hero is the site's handshake, so it had to carry the whole idea in a few seconds.
Rather than a static image with a headline over it, the hero responds to cursor and scroll input with subtle parallax and depth. The freight reads as something in motion rather than a photograph of something that moved. Restraint mattered here: enough life to signal that this site behaves differently, not so much that it turns into a demo reel and gets in the way of the message.
The hero is the sites handshake—love that framing. Did you keep the full interactive 3D globe for mobile screens too or fall back to a lighter 2D version to save on performance?
Nice work!
Designed a modern Sales & Marketing Analytics SaaS Landing Page for Pulsynx.
Clean and data-focused UI with powerful dashboard previews, real-time performance tracking, customer insights, and tools to make smarter business decisions.
Well done, looks clean!