Spelta: UI Design for a Handcrafted Bakery Experience Spelta is a Kyiv-based artisan bakery that ...Spelta: UI Design for a Handcrafted Bakery Experience Spelta is a Kyiv-based artisan bakery that ...
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Anastasiia Sydorenko
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Spelta: UI Design for a Handcrafted Bakery Experience
Spelta is a Kyiv-based artisan bakery that combines Ukrainian baking traditions with natural, wholesome ingredients. Its audience values quality, authenticity, and emotional connection to food.
The task was to design a mobile app for bread ordering that reflects the brand's warm, calm, and authentic tone.
The visual concept aimed to show bread not just as a product but as a cultural symbol. The style is inspired by Scandinavian minimalism with a Ukrainian twist — blending photography with hand-drawn illustrations.
We explored various directions — scanning textures, AI-generated visuals — but eventually chose to draw everything by hand in Adobe Illustrator to preserve a “living” feel.
All icons are hand-sketched. In the “Story” section, we used verses from Ukrainian poets that visually form the shape of a loaf.
Typography: Ukrainian fonts — Fixel and RutheniaRada.
Colors: Inspired by crust, flour, and soil — warm, earthy tones with natural contrast.
The result is a cozy, intuitive app that brings the spirit of Spelta into a digital experience.
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