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I’ve been completely captivated by the 2026 midterm results — especially the seismic shifts in Texas and my home state of South Carolina.
Watching record early turnout (over 7.7 million ballots in Texas alone) and the Democratic flips in both states feels historic. South Carolina electing a Democratic senator for the first time in a generation, and Texas breaking a decades-long statewide drought… these aren’t just political headlines. They’re powerful case studies in voter mobilization, coalition realignment, messaging resonance, and how demographic + economic pressure points can rewrite the map.
As a marketing analyst, I couldn’t resist doing a deep dive. I built a full research dashboard examining the turnout engine, geographic shifts, Senate race dynamics, and even the immediate market reaction. It’s equal parts data storytelling and strategic analysis — the kind of work that sits at the intersection of consumer behavior, cultural change, and political branding.
Access Interactive Dashboard: https://visualdreamsmultimedia.github.io/2026midterms/
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Developed a comprehensive, 10-page interactive Power BI Executive Dashboard for "Altitude Outfitters" (a multi-channel, multi-currency outdoor retail company operating across 8 countries). The goal was to transform 17 raw, messy tables (~146K order lines) into an automated decision-making tool for leadership.
Key Features & Technical Highlights:
• Data Cleaning & ETL (Power Query): Cleaned dirty data, handled missing values, removed duplicates, and standardized multi-format dates and currencies using custom M-code.
• Data Modeling: Designed a robust Star/Snowflake Schema resolving complex relationships and multi-granularity facts (daily marketing spend, weekly sessions, monthly targets, and order-level sales).
• Advanced DAX: Created 50+ measures including dynamic Currency Conversion (Local to USD + Constant Currency FX Impact), Time Intelligence (YTD, YoY), Contribution Margin Waterfall, and Customer Acquisition Cost (CAC).
• Deep-Dive Analytics: Built Customer Cohort Retention Heatmaps, RFM Segmentation, Pareto (80/20) Analysis, Marketing Funnel, and an Inventory Health Quadrant (Days of Cover vs. Sales Velocity).
• Premium UI/UX Design: Applied a custom JSON dark theme, Field Parameters (dynamic metric switching), 'What-If' scenario sliders for target forecasting, Custom Tooltips, and a seamless Master-Detail drill-through experience using Bookmarks.
(Note: Fictional dataset created for portfolio demonstration purposes).
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Amazing work!