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Performance marketing project for a European eCommerce perfume brand focused on profitable sales growth through Meta Ads. I developed the full campaign strategy, including audience research, prospecting, retargeting, creative testing, offer positioning and conversion tracking. Campaigns were continuously optimized based on CPA and ROAS, with budgets shifted toward the best-performing audiences and creatives. Result: $5,672 ad spend, $68,063 revenue and 12.0x ROAS.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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I had fun with this one. 🍣
I wanted to see how far I could push a food-focused social media layout without making it feel too busy. The idea was to keep the sushi as the main attraction while using bold type, strong contrast, and simple layouts to make each post stand out on the feed.
I played around with promotional posts, combo offers, and more editorial-style layouts to give the campaign some variety while keeping everything visually connected.
Honestly, I really like how the set came together.
Tell me what you think.
#SocialMediaDesign #GraphicDesign #FoodDesign #FoodBranding #SocialMediaContent #AdvertisingDesign #VisualDesign #Typography #ContentDesign #CreativeDirection
Food layouts usually tip over exactly where you flagged: the type starts competing with the appetite appeal. Letting FRESH run off the frame edge is a clever dodge - it keeps the loudness while the eye still lands on the sushi. For me the dark-plate frames hold that balance best of the set.
Just worked on an independent brand and creative strategy audit for Freshly Cosmetics, a Spanish clean beauty brand navigating a defining moment after a decade of growth, expansion, and correction.
I mapped their full brand landscape, online and retail presence, visual identity, audience, and five direct competitors, to surface a core tension: what once set Freshly apart, science-backed formulas, is now table stakes across the category, while competitors are winning on brand presence and emotional storytelling.
From that insight, I developed three strategic moves: turning Freshly's physical stores into living brand spaces with an in-store mini garden, rebranding the packaging to build stronger shelf presence and emotional attachment (especially in baby and kids), and shifting scientific credibility into deeper brand equity through retail experience, rather than pursuing another international expansion.
Full presentation: https://canva.link/sgwmw9cklrpfvdr
Nice one Martina, amazing! 🙌