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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Turning the letterform into a literal pool shape is such a clean idea — and it still reads instantly as a B at the small icon size, which is the hard part. How many concepts did you go through before landing on the pool as the core visual metaphor?
Two posters. Everything from Envato — foil texture, font, tape PNGs. Sound design in the video too. One tab.
The build: texture on the background, text in Glanterd, then I brightened the texture, flattened the text and used it as a mask on top. So the foil on the type is the same asset as the background. I also applied the good old BG blur on top for a frosted glass effect.
Human by Design moment: it was done. Technically. And it looked boring. So I went back to Envato — not to fix anything, I just knew it wasn't there yet. Found PNG tapes, dropped a few on, moved them around. That was all it needed. AI would've called version one finished. It wasn't.
Something I'd actually ship to a client.
@envato #envatochallenge
Love the minimalist industrial esque aesthetic.
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