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I spent 6 years not knowing what career I wanted.
Then I found one skill that changed everything.
In 11th, I took Commerce. My parents and society said so, because Arts students are negligible.
So I was never allowed to take Arts.
I completed my graduation (B.Com). And stood nowhere.
I took a gap and applied for a finance internship. Nothing came.
I was losing myself.
Last year, I got a 3-month internship in a loan processing company.
I worked there, and each day I realised it was not for me.
I was losing myself every day.
Finally, I got my internship certificate, and my parents said, “Take a job there.”
I didn’t.
I still had no idea what to do.
Now I was unemployed again, with taunts from society and my parents.
Half of 2026 had gone. I found so many options, but none worked.
Then I got to know about ghostwriting.
And my story begins here.
I started building myself, for myself.
Now everything is at peace.
I am building my authority here, my presence here, my brand here.
From unknown to recognised in my own eyes.
So let me tell you who I am now.
Hi, I’m Jyoti Kumari.
I help Executive Coaches & SaaS/AI Founders turn expertise into LinkedIn authority & inbound leads.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Your product is solid. Your ads are running. You post every week.
But the leads still don’t come. Why???
Most founders think personal branding means posting daily. It doesn’t.
And here’s the painful part:
Every week you stay unclear, someone with a weaker product but a clearer message gets the calls. You pay for ads while your own profile does nothing.
Your personal branding doesn’t bring revenue when your content:
1. Talks about the product, not the problem.
Don’t just share feature updates. Show the client’s problem and how your product solves it.
2. Tries to talk to everyone.
Pick one specific client you want to attract and write only for them.
3. Has no point of view.
Tell people why you chose to solve this problem and what you believe about it.
4. Never tells a story.
You built this product for a reason. Share it. Stories make a stranger trust you before the first call.
Before you post, ask:
→ Who exactly is this for?
→ What pain does it name?
→ What do I believe about it that others don’t?
If you can’t answer all 3, the post isn’t ready.
Personal branding isn’t about being visible. It’s about being clear to the right people.
Which of these 4 is your biggest gap right now? Tell me in the comments.
#personalbranding #Linkedingrowth #Founder #socialmedia
One of my posts went SUPER VIRALLLL. 🚀
80K+ views. 300+ likes. 50+ UpGoats. Hundreds of conversations.
All from one line I wrote straight from the heart.
"The miracles you're looking for are in the work you're avoiding."
I wrote it because that's genuinely how I felt. No strategy. No expectations. Just something I believed in.
I never imagined it would resonate with so many people, let alone become one of the most talked-about lines on my profile.
And now, looking at these numbers, the line hits differently. Sometimes, the sign you're waiting for is the work you've been putting off. Maybe the miracle really is on the other side of doing it. 🖤
Congratulations, Anky! It’s encouraging to see your hard work paying off. I just joined Contra and I’m still figuring things out, so seeing posts like this gives me a little extra motivation. Hopefully, I’ll have my own milestone to share here someday!
I’ve been exploring new directions for my own brand identity, and it took me somewhere I didn’t expect: the azulejos of Porto.
The process:
→ Started in Figma, from Marisa’s identity and her patterns for my visual ID.
→ Defined the directions I wanted to explore
→ Used AI to test them at scale, with many variations at once
→ Along the way, the idea of azulejos came up. The tiles of Porto, the city I now call home, weren’t part of the plan at first
→ Explored tile compositions the same way, then brought them into motion and short videos
The ideas were mine. AI gave me room to test many of them quickly before landing on what I wanted, and having that space to experiment helped a lot.
This is the kind of work I enjoy doing for brands: taking an identity that already exists and finding new ways to use it across product, web and content.
If your brand has a strong identity and you’d like to take it further than the logo, I’d be happy to talk.