Transform Last-Mile Delivery with Resilient Brand IdentityTransform Last-Mile Delivery with Resilient Brand Identity
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Delivery, reinforced. From the moment a package leaves the depot, that “last mile” is the Wild West of delivery. Packages go missing, invoices slip through, and claims drag on. Margins erode, teams drown in spreadsheets, and customers lose trust. Retailers and 3PLs are flying blind at the most critical moment. Anansi saw the opportunity: not just to insure losses after the fact, but to build resilience from the start. Good Habit created a new brand identity and website positioning Anansi as a partner that delivers unshakeable confidence from depot to door. “Thank you for delivering such an amazing brand we can now build on to take the world of last mile over with. We couldn't be happier." Megan Bingham-Walker - Founder
Ciro's avatar
Love it, Chris! The way the colors flow so well with the idea, and the typography, it's perfect.
Chris's avatar
Thanks Ciro!
Anna's avatar
Heed Collective logo
This is a great example of brand as reassurance — turning uncertainty into confidence through positioning.
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Creatives on Contra have earned over $150M and we are just getting started