Not spots. Premium pattern 🦒 Started as a doodle in a lecture, ended up on tees and totes. One giraffe, one rising sun, and one line: “Nie mam plam. Mam wzór premium.” (“I don’t have spots. I have a premium pattern.”) Four colorways, flat warm illustration, and a joke that works on any animal: zebra, leopard, dalmatian, cow are next. 🧡 Sometimes the best idea is the one you draw when you’re supposed to be taking notes.

WOW! This logo so creative and professional. The design is really grabs attention.

A logo is one thing. Giving it a whole personality is another. 👀

I picked a few of my branding projects to show what happens beyond the logo.

First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.

Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.

Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.

Swipe through and meet the logos, then their bigger personalities. ;)

A logo is the starting point. The fun really begins after that.

Clever use of the lightning bolt in the EMS logo!