From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creati...From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creati...
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Zacharenia Piperaki
• Oct 10
From 0.40% to 11% CTR | Swimwear Brand Case Study
Role: Performance Marketing Strategist & Creative Director Goal: Increase CTR and engagement for a boutique swimwear launch Approach: • Strategized a high-contrast, emotionally resonant concept • Shot bold visuals contrasting snow + sea to break scroll inertia • Created copy + ad sets tailored for cold and warm audiences • Launched multi-platform campaigns (IG + Meta Ads)
Result: • CTR boost from 0.40% → 11% • Cost-per-click down by 68% • Doubled landing page views in 10 days
CanvaFacebook AdsCreative DirectionMeta Ads ExpertcasestudyPerformance MarketingSora
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Alex Brown
pro
• Oct 10
@Zacharenia Piperaki Super interesting breakdown
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Zacharenia Piperaki
• Oct 10
@Alex Brown Thank you, doing my best to scale their ads. Audience mismatch is a serious issue with some brands.
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