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“Art + logo creates this branding, custom tradition in a modern way.
This is 3 months of design work. They said the audience should experience it like a painting , something you could take to a top exhibition and sell as art.
This is real work. What do you think, Contra family?”
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?
There is something so premium about seeing the construction lines of a brand identity. The mathematical precision on this layout is top-tier.
Lessayer
Where Belle Époque elegance meets contemporary minimalism.
The identity started with a simple challenge: how can a luxury pastry brand feel refined and timeless without relying on predictable visual codes?
The answer became a single geometric symbol combining three ideas a crown, a sliced cake, and a subtle reference to the New Zealand sun.
One mark. Three meanings. One distinctive identity.
Here’s a first look at the logo construction and stationery system.
Full case study coming tomorrow.
