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Currently developing the visual identity for VALT — a luxury training app
built for the aesthetic athlete.
Not your typical fitness brand. VALT sits at the intersection of physical
discipline and visual culture — where the body is treated as craft, not
just performance.
The project covers the full identity system: brand concept, logo
construction, color language, typography, campaign photography, and motion.
Everything produced under AI art direction — no photoshoots, no agency, no
months of production.
Full case study dropping soon.
Vidrio Studio — AI art direction for fashion and luxury.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Used my own studio's brand development as the test case for Melius, an AI agent canvas. My results in this video: where it produced work I'd genuinely use and where I'd still bring in traditional production. Overall for early stage brand development, this is one of the most impressive tools I've used.
Excellent breakdown!
As a Social Media Manager, I’m always looking for ways to balance AI efficiency with a professional Structure. Knowing exactly where to step back into traditional production is how we maintain high-fidelity standards and real Visual Trust.
This looks like a game-changer for early-stage Visual Authority!
A few stills from my recent Melius session: the apparel collection and toolkit pieces that came out of one continuous brand exploration.
This work is SO fun! I love the sweatshirt design
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