How do you help someone find the right ski jacket fast?
For rehall.com, a Dutch skiwear brand, we started with who it's for. The Shopify mega menu opens by audience, so Men, Women, Boys and Girls each get their own garment list and campaign tiles in one hover.
On a collection, you filter by size, colour, waterproofness and breathability. The counts update live and the grid refreshes without reloading the page.
A custom Liquid theme, selling in the Netherlands, Belgium and Germany in three languages.
Would you shop by audience first, or by product type?
I designed and built the Shopify store for Youegos ✨
Youegos makes premium 100% cotton shirts in France, and each style carries its own woven patch details on the pocket, the chest or the collar. Those details are what make the brand, so the website had to put them front and centre.
So I built the store around that:
→ A homepage that opens like a lookbook, with real people wearing the shirts and every patch in focus
→ A product page that answers every “should I buy this?” question up front: size, stock left, delivery time and free returns
→ “Shop the Look” sections that turn lifestyle photos into products you can click straight into
→ A full French and English version, so the brand can sell beyond France
A premium product deserves a storefront that feels just as premium.