Looking at the idea of you can see who is sitting around you in the cinema and to give you the best idea of where the best seat is from the free ones that are left! You can filter through who eats the loudest, smells, goes to the toilet through the film, on their phone and more! After filtering the seats out you can choose your seat. You’re also given a profile that has your overall rating of how nice you are to next to, whether you watch films regularly, your recently watched and whether someone has complained against you, people can see through the badges what your the biggest offender in so maybe get a smaller drink next time!