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Most data brands look like dashboards. Xoto’s social feed needed to look like momentum.
Here’s the social media system I designed for Xoto, a B2B data intelligence platform that turns business information into direction.
Every post comes from the same idea: Intelligence in Motion.
45° trajectories run through each layout, so every post feels like it’s moving forward
Signals and intersections draw on the X in the logo and mark where data turns into decisions
Colour as information: deep teal sets the base, and Xoto Turquoise highlights what matters most
Analytical details such as metrics, percentages and coordinates make every post feel precise, not decorative
Because the system works even without the logo, Xoto stays recognizable at a glance in a crowded feed.
If your SaaS or data platform needs content that looks as sharp as the product, let’s talk.
#socialmediadesign #brandidentity #saasbranding #b2bmarketing
Making the system recognizable even without the logo is a hard bar for social. Did you test that by dropping the tiles into a mixed feed at thumbnail size, or judge it from the layouts alone?
Yeah I did a complete testing, making sure it is completely useable for the brand : )
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