It had been a while since I last drew, and when I finally sat down, my mind went blank. When that happens, I pick something simple and a little cliché and see what I can do with it.
This time it was an apple. Then a worm popped out to say hi!
Video game or coloring book? Neither. It’s a client illustration, sped up.
The brief set the style, and my job was to match it exactly.
What does it look like to you?
Most candy brands try to look sweet. We wanted Pillow Snacks to look loud.
Bold type, four bright colors and one line that sets the tone: Swedish candy, made loud. From the billboard to the landing page, it all speaks the same language.