Happy Monday! Exploring early concept marks for a regional IT brand wanting to bridge modern IT services with Appalachian heritage.
Out of 10 sketches, my circle split right down the middle on these two:
A: The Ridge Monogram holds a bold silhouette where the "E" acts as the bedrock of the mountain ridge. It became a fast favorite with non-designer friends.
B: The Topo-Circuit idea plants a dynamic mark pairing circuit traces with elevation contours that can adapt to different locations as the business expands. (My personal pick!)
Dark & Bold definitely takes the win for me. For an event brand, that high contrast gives off solid nightlife/exclusive vibes, and the coral accent pops really well against black.