This infographic series comes from my first project, developing a content marketing plan for a hypothetical company (Dine & Dash). The plan focuses on converting free trial users into paid subscribers, with the main pain point being decision fatigue, not cost. To maximize the learning opportunity, I immediately put the new concepts into practice by developing the full branding and creating social media mockups as well. Swipe through to see the full plan, including the detailed buyer persona, social media graphic and key KPIs I would track for success.