Handmade brands often look generic or childish. Cema Crochê needed neither.

Founded by Iracema, a craftswoman from the countryside of Bahia, Brazil, the brand was born from the pride of making beautiful things with her own hands. Her goal: to reach all of Brazil and, in time, sell abroad. The identity had to be ready for that.

What I created: • A geometric symbol inspired by traditional crochet motifs • A serif wordmark with curves that echo the movement of thread • An earthy palette of caramel, terracotta, beige and brown • Graphic pattern, sheep illustration and applications: leather labels, hang tags, business card, bags, gift box and storefront sign

The result is a welcoming, recognizable brand that makes handmade its main strength. Tagline: “O que é feito à mão, fica” (“What is made by hand, stays”).

Need a brand identity for a handmade, artisanal or small business? Let’s talk. Full project on Behance 👇