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This is my portfolio work where I designed a brand identity of a jeans brand. I wanted to make a clean modern and aesthetically right with the focus to convey the message that these jeans are for universal fit and removing the stress of sizing. Its for real bodies and comfort, not for runways. :
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Which creative direction better communicates a Tech-Forward AI Brand Identity for anvio.online ?
25 voted
44%
32 voted
56%
57 votes
Closed
Fast vibrant energy gets my vote. The warm glow feels more human, which is nice for an AI brand.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
Title / Headline
Noir Essence — Luxury Perfume E-Commerce & Brand Identity
Description
Overview:
Noir Essence is an immersive, high-end e-commerce and brand concept designed for luxury fragrances, blending sensory storytelling with sophisticated digital aesthetics.
Design Highlights:
Dark Mode Luxury Aesthetics:
Engineered a deep, atmospheric dark theme utilizing Obsidian, Rose-Gold, and Gold accents to evoke an exclusive, high-end sensory experience.
Typography & Hierarchy: Paired sophisticated Elegant Serif display fonts with ultra-clean sans-serif body copy for refined readability.
Product Architecture & Mobile Layout: Integrated fluid product showcases ("The collection") with a seamless mobile-responsive interface for optimal user engagement.
Brand Color System: Defined a precise custom color palette (Obsidian, Rose-Gold, Gold, Plum, and Blush) tailored for high-end retail branding.
Tools & Stack:
Figma, Adobe Illustrator, Brand Identity, UI/UX Web Design, E-Commerce Layouts.
The Obsidian, Rose-Gold and Gold palette is such a confident naming of the color system, it already tells you the whole mood. Pairing the elegant serif display with an ultra-clean sans body is exactly the right call for luxury fragrance.