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MALIÉ — Premium Pet Brand Identity
A six-month conceptual branding project exploring how one visual identity can grow into a complete brand ecosystem.
From strategy and logo design to packaging, social media, UI design, mockups, and marketing materials, every element was created to build a consistent premium experience across physical and digital touchpoints.
AI supported visual research, concept development, image generation, and mockups, while all strategy, creative direction, refinement, and final design were developed by me.
🔗 Full project on Behance:
https://www.behance.net/gallery/253249313/MALIE-Premium-Pet
#BrandIdentity #Branding #GraphicDesign #PackagingDesign #UIDesign #CreativeDirection #ArtificialIntelligence #PetBrand #Behance #Portfolio
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Which brand showreel preview design would you choose - Silver & Ropes or Purple Stones? ⚡
Lynksen is cooking something fire...
and we need your expert eyes on this one 🔥😎
Vote and tell why! 👇
12 voted
24%
37 voted
76%
49 votes
Closed
Going with Purple Stones. It feels more distinctive and memorable for a showreel, Silver & Ropes is clean but a bit safer.
Brand identity for an ongoing project
A look at the visual direction, from the logo and color palette to typography and brand applications.
More to come as the project takes shape.
Great work
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
