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Here is a Simple Motion Graphics animated walkthrough of the Appli app, explaining the simplicity of the app for a user when he/she wants to use the app and apply to a college. Hope you all like it 😊
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Got a review last week that made my day.
Wrapped a motion graphics project recently and the client said it only needed minimal direction and came out right the first time.
That's the part I'm grateful for. Not the compliment on the work itself, but the fact that the process actually worked the way it's supposed to. One clear brief, one round, done.
And that never happens because of me alone. It happens when the client writes a brief that makes sense, trusts you enough to let you run with it, and gives feedback that actually helps instead of feedback that just moves things around.
So thank you for that. Projects like this are the reason I still enjoy this work.
I am happy about you my brother keep it up!
Turning complex AI workflows into a calm, monochrome experience, brought to life with motion. We'd love to hear your thoughts!
I don't start an explainer by opening Blender.
I start with the voiceover and break it down into simple sections. Each section needs to have a clear purpose and move the story forward.
For this explainer, the structure was:
HOOK → DISCOVER → SOLUTION → PERSONALIZATION → PAYOFF → OUTRO
Once the structure is clear, I can start thinking about the visuals: cameras, 3D scenes, UI animation, transitions, and all the small details.
This helps me avoid creating scenes just because they look good.
Every scene should have a reason to exist.
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Have a product that needs explaining? Let’s talk 😊
Really curious about your process here. Did you start with a storyboard or go straight into motion?
