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I don't start an explainer by opening Blender.
I start with the voiceover and break it down into simple sections. Each section needs to have a clear purpose and move the story forward.
For this explainer, the structure was:
HOOK → DISCOVER → SOLUTION → PERSONALIZATION → PAYOFF → OUTRO
Once the structure is clear, I can start thinking about the visuals: cameras, 3D scenes, UI animation, transitions, and all the small details.
This helps me avoid creating scenes just because they look good.
Every scene should have a reason to exist.
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Have a product that needs explaining? Let’s talk 😊
Writing the voiceover first is the right call. Scenes that earn their place always read tighter.
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