I don't start an explainer by opening Blender. I start with the voiceover and break it down into simple sections. Each section needs to have a clear purpose and move the story forward. For this explainer, the structure was: HOOK → DISCOVER → SOLUTION → PERSONALIZATION → PAYOFF → OUTRO Once the structure is clear, I can start thinking about the visuals: cameras, 3D scenes, UI animation, transitions, and all the small details. This helps me avoid creating scenes just because they look good. Every scene should have a reason to exist. - Have a product that needs explaining? Let’s talk 😊