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Most preschool websites are built like brochures.
But parents use them like a checklist.
When designing Kidjoy, I focused on 4 things that can help turn website visitors into school tours.
Here's what I'd prioritize for a preschool client 🧵👇
1. Daily schedule & pickup times
For working parents, logistics matter.
Make drop-off hours, pickup times, and daily routines easy to find. Don't make parents hunt for the basics.
2. Tuition ranges
Not every school can publish exact pricing.
But a starting price or estimated range can help parents understand affordability and reduce enquiries that aren't a good fit.
3. Real classroom photos
Parents aren't just choosing a program. They're choosing where their child will spend the day.
Show real classrooms, learning spaces, and outdoor areas whenever possible.
4. Make “Book a Tour” obvious
For many preschools, an in-person visit is a key step before enrollment.
Put the tour CTA near the top and make the next step easy to understand.
The daily schedule looks clear.
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