Scroll-Driven Product Showcase for a Rainwear WorkshopScroll-Driven Product Showcase for a Rainwear Workshop
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Shigure, a website for a rainwear workshop in Kanazawa. The coat had to sell itself up close, before anyone reads a spec sheet. So the page is one continuous camera move scrubbed by the scroll: up to the hood, down the storm flap, into the pocket, along the sleeve, then a macro dive into the cloth where drops bead on the weave. At each stop, one short caption explains the detail. Further down, the rain room plays the test as you scroll: two ordinary cloths leak, this one holds. webraw.studio/work/shigure/
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Creatives on Contra have earned over $150M and we are just getting started