Their buy box was asking people to do math. $32. $64. $192 crossed out. Three options, three totals, and no fast way to tell which one was actually the better deal. So I changed what the numbers said. $1.07 a gummy. $0.71 a gummy. $0.64 a gummy. Same offer. Same prices. The savings just became visible. That's the core of it. Multi-unit offers only feel like a deal when you show the price per unit instead of the total — otherwise the bigger bundle just reads as a bigger bill. The rest of the rebuild followed the same logic: Price pulled above the gallery instead of buried under it. The Labor Day countdown came out. Real low stock is more believable than a timer that resets every week. The 20% refill offer went from a checkbox nobody clicks to its own block with the terms spelled out. FAQs answering the four questions that actually kill the sale, not the four that were easiest to write. 12 numbered changes in the image. Drop a supplement brand in the comments and I'll run this on their PDP next.