A website shouldn't just look good. It should make the decision to buy easier.
Before I start designing a website, I focus on 3 things:
- Clarity: Can visitors understand what you offer within seconds?
- Trust: Do they have enough reasons to choose your business?
- Direction: Is the next step obvious, whether it's booking a call, requesting a quote, or making a purchase?
When these elements work together, design becomes more than decoration - it becomes a tool that supports business goals.
I design websites and landing pages with strategy, UX, and visual quality in mind.
Planning a new website or thinking about a redesign? Feel free to message me - let's discuss your project
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.