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Design Gym
This week, I shifted my focus from layouts to product storytelling.
I spent time studying the landing pages of Notion, Granola, Metronome, and Anthropic, looking beyond the visuals to understand how they communicate their products.
One pattern kept appearing.
The hero section did most of the heavy lifting.
It introduced the promise, made it clear who the product was for, and used the product itself to reinforce the message. Instead of trying to explain everything, the interface answered many of the questions I had before I even started reading the rest of the page.
The sections that followed simply built on that promise. Whether it was showcasing the solution, demonstrating how the product empowers users, reinforcing trust through testimonials, or ending with a clear call to action, every section had a purpose.
My biggest takeaway?
You don't need to talk about everything on a landing page.
Decide what's most important to your audience. Make your hero section communicate that promise with clarity, then let the product visuals prove it. The rest of the page should reinforce that promise by showing how your product helps people achieve the outcome they're looking for.
That's what I'll be taking into my next design.
This is so clean!
My observation from their website is priceless 😍
Very true!
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Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
The cups look like they already exist in a real café, that's the test most brand concepts fail. And the slogan-to-merch move with the shirt is smart.
Creating with AI is easy. Creating with intention is the real challenge.
For this project, I created a luxury product campaign for UV Blue using Envato as my primary creative toolkit alongside AI-assisted workflows.
The most important part wasn't generating visuals—it was making the creative decisions AI couldn't. From refining the concept and directing the story to rejecting outputs that didn't feel premium, every key decision came down to human judgment.
This is my take on Human by Design: using AI to accelerate creativity while relying on taste, instinct, and experience to shape the final result.
Thanks to @envato and @contra for this challenge!
#EnvatoChallenge #HumanByDesign #Envato #CreativeWorkflow #AI #ProductDesign #CreativeDirection #MotionDesign #DesignProcess
I found this skincare brand on Instagram and instantly loved its identity.
After visiting the website, I saw an opportunity to improve the hero experience. I reached out but didn't get a response, so I redesigned it as a personal challenge.
My focus was simple: preserve the brand's premium aesthetic while improving clarity, hierarchy, and conversion.
Here's the
A. Before
B. After
Which version would you rather land on?
Also, i published the case study check comment for link
11 voted
85%
2 voted
15%
13 votes
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