Bolognese.. but make it couture. I designed the typography and colors for this packaging concept,...Bolognese.. but make it couture. I designed the typography and colors for this packaging concept,...
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Bolognese.. but make it couture.
I designed the typography and colors for this packaging concept, elevating a simple label into a luxe, editorial-grade moment.
Designing typography for food brands is one of my favorite intersections of storytelling and visual identity.
The goal was simple: Transform a familiar dish into a premium brand experience using typography alone.
To get there, I focused on: Luxury typography with a fashion-inspired serif structure
Subtle editorial influences for a contemporary, minimalist food-brand aesthetic
Packaging-first lettering, optimized for print, embossing, and high-end product presentation
This small detail, the logotype, becomes the emotional anchor of the entire brand system.
The tone shifts instantly from casual to elevated, from everyday to curated.
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Nuria's avatar
Really nice!
Leah's avatar
Thank you Nuria!
Anita's avatar
love this! Super delicate work!
Leah's avatar
Thank you! Checked your work as well, obsessed with the ULUOLEIL branding!
Anita's avatar
Awww thank you! That's super cute
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