Balancing Playful Branding and Enterprise Credibility in Web DesignBalancing Playful Branding and Enterprise Credibility in Web Design
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S.M. Ali
• Oct 5
A company called "Full Fat Things" builds serious websites for global brands. How do you design a site that carries both?
That was the puzzle behind my Full Fat Things website concept.
They're a London Drupal agency with over 12 years behind them, certified partnerships, and work for some very big names. But the name is playful, almost cheeky. Go too corporate and you lose the personality. Go too fun and enterprise clients stop trusting you.
So I split the job:
1) Personality lives in the brand: the retro script logo, bold condensed headlines, warm orange and yellow on a dark grid.
2) Credibility lives in the proof: a "Recent Projects" wall showing real client work, and a row of certifications like Drupal Platinum Partner, Crown Commercial Service and Cyber Essentials.
3) The headline says what they do in four words, so the fun never gets in the way of the message.
Loud on the outside, solid underneath.
Designers, honest question:
Should an agency's own website look like the serious work it does for clients, or should it show off who they really are?
Adobe PhotoshopFigmaLovableWeb DesignUI Designbranding
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