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Your Brand Is Not:
Your canva kit
Your fonts
Your color scheme
Your “aesthetic” Instagram grid
Your Brand Is:
The experience people have with you
The experience people have at your business
How people feel when they come to your business
How people feel when they leave your business
Your brand is a feeling. An experience. A subconscious memory. It either keeps people coming back for more or repels them.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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why is it so much harder to brand yourself than it is to brand a client?
I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…
That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.
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