The Email Marketing Fix That Outperforms Every Subject Line Test Before you run another A/B test,The Email Marketing Fix That Outperforms Every Subject Line Test Before you run another A/B test,
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Timothy Olukoya
• 11h
The Email Marketing Fix That Outperforms Every Subject Line Test
Before you run another A/B test, answer this: what's your sender score?
It's the number inbox providers assign your domain. It determines how much of every send actually reaches the inbox. And it's the most overlooked variable in email marketing.
Fixing it
— list hygiene, authentication, segmentation
— moved one client from 31% to 60.5% open rate in 29 days. No creative changes. Zero campaigns paused.
If you're freelancing in email marketing, deliverability audits are your highest-leverage offer. Results show up fast, they're measurable, and clients can't argue with the data.
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