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Cortiva — MVP landing page without the interface
Scope: UX strategy · IA · UI design · Copywriting framework · Lottie
A fintech startup, one hard constraint: the UI couldn't be shown publicly. The task was to earn trust with a skeptical accounting audience — without a single screenshot.
Accountants scan for precision and leave fast. Research across four competing tools mapped three recurring pain points — manual errors, repetitive processing, tool complexity. Those insights structured everything: section order, narrative, hierarchy.
The visual challenge: how do you show software without showing it? Abstract status cards — "Ready for Review," "Sent to ERP." Specific enough to feel real. Abstract enough not to deceive.
Deliverables: copywriting framework, UI kit, responsive layout, prototype.
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