850CE - Bespoke Roasts: The brief for this mini project was to create a hero section for an artisinal roastery. Given the sparse details of the brief I decided to increase the scope and create a brand concept with a name, a strong art direction and a product line/ service. Visually, the main challenge I set for myself here was to create this brand without using any overt images generally associated with coffee and to rather build a visual world around the experiences and tactile sensations surrounding coffee, from the grainy coffee grounds evoking the desert, to the personal ritual giving way to the bespoke blend with the tailored art direction for each clients desires.