In FMCG, the wildest ride isn’t the product - it’s the customer journey 🎢✨ While managing Kleene...In FMCG, the wildest ride isn’t the product - it’s the customer journey 🎢✨ While managing Kleene...
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Hannah Ee
• Dec 15
In FMCG, the wildest ride isn’t the product - it’s the customer journey 🎢✨
While managing Kleenex’s social media, I worked by one rule: R.I.D.E. 🚀
🔍 Read the audience, their habits, and how they move 💡 Introduce solutions that meet real, everyday needs 🤝 Direct KOL rates while balancing brand expectations 🎨 Execute fresh, timely, scroll-stopping ideas
The results spoke 📊🔥 📈 +5% Instagram followers every month 💬 7.5% average monthly engagement rate 👀 +550.2% organic views in just 3 months
Because in FMCG 🛒 strategy keeps the wheels turning and momentum builds the brand 🖤✨
For brands that care about how their story moves, my inbox is always open 💌🚀
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