Going with 01, it feels tighter and more intentional while 02 reads a little busy. Clients usually pick the one that looks safe to sign off on, and 01 has that calm confidence. Curious to hear which one won.
We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
Rather than creating a logo in isolation, we developed a scalable identity system that helps the brand communicate consistently across digital touchpoints and build stronger recognition as the business grows.
The focus:
→ Clearer brand positioning
→ Stronger visual recognition
→ More credible & professional presence
→ Consistent communication across touchpoints
→ A flexible identity system built for long-term growth
Deliverables: Logo Identity · Visual System · Typography · Color Direction · Brand Guidelines · Logo Construction & Clear Space
Brand Strategy | Brand Identity | Logo Design | Visual Identity | Brand Guidelines | Business Branding
The dark-background rule is the one I'd want numbers on before committing to it. A big share of the audience is browsing in dark mode, where a dark thumbnail sits against a dark UI and loses its outer edge entirely, whereas the yellow one here keeps its shape in both themes. Do...