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Taste Test
Same brand. Two ways to sell the future.
One is sharp, monochrome, editorial — a fashion house that happens to run on AI.
The other is soft, iridescent, weightless — the future as something you slip into effortlessly.
AVATARA turns one person into an entire campaign. The only question is which world it lives in.
Editorial or ethereal? 👇
#branddesign #aidesign #visualidentity
18 voted
67%
9 voted
33%
27 votes
Closed
Editorial
Editorial all the way
Editorial
Editorial obviously
Editorial is cool 😎
This is really cool bruh.
Editorial
I stood with trend model. For me, more color give avatar more variant, which i believe many people would love to see their favorite color in their appearance. Of course I appreciate editorial looks, that feel elegant for certain people.
Voted Editorial. The monochrome campaign wall feels more like a fashion house flexing AI as a tool, where the ethereal version reads closer to a beauty app ad. Editorial has more staying power as a brand identity.
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The mix of magazine-style asymmetry and generous breathing room feels like the strongest part of this direction. When you use it for coaches, how do you keep longer sales copy from breaking the editorial rhythm?
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One belongs to the editor — cool blue glow, a timeline of city lights, a lens within reach. Shaping the story frame by frame.
The other belongs to the motion designer — purple keyframes, bezier curves, ideas learning to move.
Same black mug, same cold coffee, two completely different ways of building something that didn't exist yesterday.
Which desk is yours? 👇
#brandidentity #mockupdesign #designbranding
3 voted
43%
4 voted
57%
7 votes
Closed
The mirrored late-night desks are a smart way to compare two crafts without reducing either one to software icons. Which prop or lighting choice did the most work in separating editor from motion designer?
⭐ Luxury real estate magazine.
I like the smooth color pucks along with proffesional visual placements. The hierarchy looks correct and in order, also the use of space is at the top level and brave. Good work!
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