😍 🙌 Check it out (https://contra.com/p/3NNm2YZO-pause-brand-identity)

😍 🙌 Check it out (https://contra.com/p/3NNm2YZO-pause-brand-identity)😍 🙌 Check it out (https://contra.com/p/3NNm2YZO-pause-brand-identity)

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Fady Attia

• Feb 20

😍 🙌

Check it out

Adobe After Effects Adobe Illustrator Adobe Photoshop

Abhiram Tinguria

• Feb 20

Strong visual system. The consistency across packaging and OOH applications is very well executed. The color palette carries the identity nicely.

Fady Attia

• Feb 20

Thanks a lot!

Abhiram Tinguria

• Feb 20

Glad it resonated, Fady — really strong work on your end.

Fady Attia

• Feb 20

🙌 😍

Mirindra Rakotovao

pro

• Feb 20

The palette is stunning ! Might steal later !! well done

Fady Attia

• Feb 20

Haha, thank you! Feel free to steal anytime 😄

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.