Project: Social Media Launch & Campaign Strategy for a Caribbean Carnival The Objective: To build ground-up brand awareness, foster community engagement, and drive early ticket sales for a high-energy summer festival across IG, TikTok, and Facebook. The Strategy: I developed a multi-platform content ecosystem focusing on visual storytelling, relatable short-form skits, and an incentivized viral giveaway campaign. I utilized AI ideation for campaign hooks and designed highly shareable assets. The Deliverables: A comprehensive brand mood board, a 7-day multi-channel content calendar, creative video/graphic mockups, and a detailed community engagement protocol.