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SHIC Skincare Content Strategy | Portfolio Description
Built and executed a complete social media content strategy for SHIC Skincare’s clinic launch, combining premium branding with performance-driven marketing.
✔️ Developed monthly content calendar
✔️ Designed launch campaign strategy
✔️ Managed social media presence
✔️ Created high-converting reels & short-form video concepts
✔️ Planned brand positioning for skincare audience
✔️ Structured content for awareness, trust & lead generation
✔️ Delivered aesthetic visual storytelling for clinic growth
Focused on blending beauty, skincare authority, and digital growth to create a strong online launch presence.
#ContentStrategy #SocialMediaManagement #SkincareMarketing #BrandLaunch #DigitalMarketing #ContentCreation #InstagramMarketing #ClinicMarketing #PersonalBranding #VideoMarketing #ReelsStrategy #SocialMediaStrategist #MarketingPortfolio #BrandGrowth #CreativeStrategy
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Calling all short-form obsessives! We're Scout House — a creative studio building content for Meta, YouTube, and beyond — and we're on the hunt for a freelance Social Creative Lead. ~20 hrs/week, Long Beach CA. If you have opinions about hooks, pacing, and why that cut didn't land, you might be our person.
I’m interested
📝 Project Description
Luxury Beauty Campaign Suite — From One Product Photo
This project transforms a single skincare product photo (Giv White) into a complete luxury ad campaign using Melius AI. Upload one image, and the Melius agent automatically generates a full set of production-ready creative assets.
⚙️ Process Steps
Upload product photo — One pouch photo of Giv White as the main input
Brief the Agent — Directed the agent with a "Luminous Skincare" aesthetic using an ivory and soft papaya palette with wet stone textures and caustic light refractions
Agent builds the pipeline — Melius automatically constructed node by node:
Hero Still (1:1) for Instagram feed
Vertical Social Story for Reels/TikTok
8-second Cinematic Product Film with slow macro motion
Billboard Ad (21:9)
Branded Voiceover
Review & Refinement — Adjusted prompts at each node until the output matched the creative vision
Final output — Complete campaign suite ready to use
Feedback on Melius Experience
Melius completely changed the way I work. What normally requires a full creative team and weeks of production, I finished in a single session. The agent working node by node is incredibly powerful — I could monitor and refine every stage without losing creative control. The visual canvas is intuitive, collaborative, and honestly feels like having a creative director on demand.
https://app.melius.com/projects/fb59777f-135d-4b6a-9e98-0b09ce8ee2ad/canvas/de57eff0-c731-4694-848a-def080bd7742
Elevated Brand Aesthetics: Social Media Content for Verity
When it comes to luxury-minimalist brands, the Structure of the feed is just as important as the product itself. For this project with Verity, the goal was to establish immediate Visual Authority through high-end lighting and intimate lifestyle compositions.
The Strategy:
Visual Trust: By using warm, cinematic tones and premium textures (silk, gold, and soft glow), we move away from "salesy" content and toward an emotional experience.
High-Fidelity Detail: Every frame is designed to stop the scroll and create an atmosphere of calm and luxury.
Content Pillars: I developed a mix of product-focused shots and "human-centric" moments to drive deeper engagement and organic growth.
Whether it’s a single post or a full-month content calendar, the focus is always on creating a cohesive Structure that turns followers into loyal customers.
#SocialMediaManagement #ContentStrategy #VisualAuthority #LuxuryBranding #HighFidelity #VerityCandles
Amazing visuals .
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