Everyone's saying reach is down right now.

And the fix going around is "just post more."

I tried it.

In 32 days, we posted 439 times on 10 platforms.

Here's what happened 👇

• Website visitors went down 46%.

• Each post brought about 1 visit to the site.

• 439 posts got us 14 new followers. In total.

More posts didn't fix anything.

They just made the same mistake louder.

What was wrong:

#1 - The posts spoke to people buying templates, not the clients I want.

#2 - They showed nice designs, not results.

#3 - Nobody could disagree with them. So people scrolled past.

Two things did grow that month. Dribbble and Google search.

Neither of them needed more posts.

So we cut. Fewer platforms. Fewer posts. Each one written for one kind of buyer.

I'll share the numbers in a month.

Bottom line: a few posts for the right person beat 400 posts for everyone.

I ghostwrite viral X/Twitter threads for creators and founders. 12 threads got 4.2M+ total views and 120% avg engagement increase. I handle hook writing, storytelling structure, and editing.