So, this one hits close to home.

When FADER came to me, their visual identity was feeling a bit stuck in the past, definitely not matching the energy of the elite athletes they support. They needed a total fresh start, so I jumped right in.

I stripped down the shield, kept the provincial colors, and added a sleek running track with a dynamic figure in motion. My favorite detail? A subtle Gestalt tweak on the "A" in the logo that mimics a runner’s stride. Plus, the whole system is super flexible; the main emblem, the standalone logotype, and the icon all work seamlessly on their own. Seeing top athletes wear this design on the national stage is just unmatched.

Loved working on this one 😄 let me know what you guys think!

Check it out