BGS Printing sought to evolve from a traditional printer into a brand that is approachable, modern, and scalable while preserving over 30 years of trust. The rebrand also aimed to attract SMEs, local businesses, and emerging brands. My solution refined the existing growth concept into a meaningful logo with a subtle upward arrow integrated into the letterforms. Paired with a clean, geometric identity system, the new brand balances heritage with a contemporary aesthetic across both print and digital touchpoints ✨