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I led creative strategy for Papa Johns’ 2024 relaunch of Papa Bowls, repositioning the product through the “New Year, New Meal” campaign.
Partnering with creators Kate Norkeliunas and Kate Steinberg, we developed authentic, lifestyle-driven content that framed Papa Bowls as a flavorful, guilt-free alternative to pizza that’s indulgent yet balanced.
The campaign bridged community and culture, connecting health-conscious audiences with Papa Johns’ signature sense of fun and flavor, driving renewed visibility and engagement across social platforms.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I recently came across a mesmerizing design trend while scrolling through Instagram. It immediately sparked my creativity, and I knew I had to try my hand at it.
love this
I love a good before and after.
This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.
This wasn’t just a visual upgrade.
We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.
The result is a system that feels more aligned, more intentional, and far more effective.
Take a look at the before and after, and let me know what you think.
Check out the live landing page here: https://www.paecequestrian.com/
Title: Digital Creator Portfolio & AI Content Showc
I designed this interactive portfolio using Bubble.io to demonstrate my versatility as a digital creator. It combines my extensive background in video production with advanced AI-driven image editing.
AI Image Enhancement: I used AI tools to transform low-quality photos into sharp, high-clarity professional portraits.
Creative Background Styling: I replaced original backgrounds with vibrant market scenes and scenic mountain views to create a unique visual story.
Content Strategy: The layout is optimized to showcase Instagram Reels, vlogs, and voice-over content effectively.
Professional Integration: I have experience in customer relations from my time at Tata company, which helps me manage client projects and communication professionally
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