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I led creative strategy for Papa Johns’ 2024 relaunch of Papa Bowls, repositioning the product through the “New Year, New Meal” campaign.
Partnering with creators Kate Norkeliunas and Kate Steinberg, we developed authentic, lifestyle-driven content that framed Papa Bowls as a flavorful, guilt-free alternative to pizza that’s indulgent yet balanced.
The campaign bridged community and culture, connecting health-conscious audiences with Papa Johns’ signature sense of fun and flavor, driving renewed visibility and engagement across social platforms.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Excited to share: Odd Pair Brand Identity 🍫
Odd Pair believes the best things happen when unlikely ingredients meet. That idea shaped everything in this brand: familiar, wholesome foods paired with one surprising twist.
The goal was an identity that feels playful and full of personality but stays clean and premium on the shelf. It had to work just as well on a snack pack as on a tote bag.
A chunky, sticker-style logo and a stacked OP logomark
A flavour-led colour palette: Matcha Green, Peanut Yellow, Chilli Red and Blueberry Blue
Hand-drawn iconography with rounded shapes and cheerful details
A cookie mascot who shows up across packaging, digital and merch
Packaging for four flavours, plus photography direction and brand mockups
Big personality, simple words. That's Odd Pair.
More shots and behind-the-scenes coming soon. Let me know what you think! 👇
Every design project I work on starts with strategy.
Before logos, colors or typography, I want to understand the business, the audience, the positioning and what the brand actually needs to communicate.
Because I don’t want to make design decisions based on what simply looks good.
I want to know why it should look that way.
🙌 Strategy gives me that answer.
New work just launched!
Copy strategy, marketing design and website to launch new food brand WOW Bites - https://www.wowbites.co/
