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Should a brand’s website just look clean, or should it feel like a lifestyle?
When I designed the web experience for Sincerely Jules using Figma and WordPress, I knew a rigid, corporate layout would be the wrong answer. Editorial lifestyle brands don't just sell products or content they sell moments, routines, and a specific aesthetic.
Inspired by high-end print magazines and the art of romanticizing the everyday, I wanted the digital identity to feel fluid, intimate, and effortless. By blending elegant serif headings with delicate, hand-drawn script typography, the design invites users to slow down rather than speed through.
That is what makes Editorial Minimalism so powerful. It moves away from generic, boxy web frameworks and leans heavily into curated whitespace, intentional typography, and asymmetric balance. It forces the layout to breathe, making the content feel premium and human.
In an era of hyper-optimized, templated landing pages that all look the same, do you think this editorial approach is the key to building true brand intimacy online?
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Currently working on a brand new hero framework where typography meets high-contrast confidence. I’d love to hear your thoughts on which color palette feels more impactful.
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Red Version looks premium
Claude Fable 5 just one-shotted this landing page.
check live lumio.apollostudio.design
prompts library lafys.com
yes i saw but have you read prompt? It was like full developer guidance a to z.
Buddi / A Fun Companion Game for Kids with ADHD
Project live demo link:
prototype
Link of Figma project:
design file
Figma X Contra challenge
Buddi gives kids a friend, not just a game. They pick their buddy, Lea or Leo and travel together across a world of islands, where every stop is a fun minigame secretly training a real skill: focus, memory, impulse control, patience.
And when a kid misses? No "wrong," no "game over." Their buddy misses with them, cheers them up, and says let's try again. Retrying gets celebrated, not punished.
Kids get a world map to explore, badges to collect, and a shop to dress up their buddy with stars they earn. Parents get their own gated dashboard to track behavior, moods, progress, and skill growth, all in plain language.
I built Buddi because I wanted both sides covered: kids get a fun educational game they actually love, and parents finally get a way to see how their child is really doing.
How I built it: research and structure with Claude → every screen designed in Figma → Lea, Leo, and the shop items illustrated in Figma Weave → living prototype in Figma Make, with Claude writing the Make prompts and the buddies' in-game dialogue. Design first, always.
A friend first. Everything good is hidden inside the friendship.
i hope you guys enjoy! and ill be glad to hear feedbacks from all of you!
This is so wholesome I love it !
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