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its my label and packaging design concept , brand identity , label design , pills bottle mockup
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When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
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i love the designs
Visual Identity - Linsang
LINSANG is a collectible art brand focused on collectible pieces with strong visual appeal, meticulous craftsmanship, and a premium identity. Its concept brings together art, attention to detail, exclusivity, and sophisticated presentation, turning each piece into an object designed for display and collection.
https://www.behance.net/gallery/254429715/Visual-Identity-Linsang
That gold on dark palette in the Behance cover really sells the collectible/premium angle. Did that come from the packaging materials you had in mind, or was it more about signaling exclusivity before anyone even picks the piece up?