Isometric illustration is easy to do. It's hard to do with restraint.
This nine-scene tech illustration set was built for SaaS and fintech products that need a visual language, not just decorative art. Cybersecurity, cloud infrastructure, crypto, AI automation, data analytics,...
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
Check it out KangaRide — Sustainable Mobility Brand Identity. A bold, community-focused visual system designed to make greener local journeys feel practical and memorable.