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Upsell after the Add to Cart, not before it. I see stores put a pop-up, a bundle offer, and a related-products carousel in front of the buyer before they have even decided to buy. That is not selling, that is interrupting. Let the buyer say yes to the one thing they came for first. Once they click Add to Cart, that is your moment. One relevant add-on, one clear benefit, one tap to add it. A phone case with a phone, a refill with a consumable, not five random products. Move the upsell to after Add to Cart and watch how many more buyers actually reach checkout. Where do you show your upsell right now, before or after Add to Cart? #Shopify #Ecommerce #MetaAds
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Upsell after the Add to Cart, not before it. I see stores put a pop-up, a bundle offer, and a related-products carousel in front of the buyer before they have even decided to buy. That is not selling, that is interrupting. Let the buyer say yes to the one thing they came for first. Once they click Add to Cart, that is your moment. One relevant add-on, one clear benefit, one tap to add it. A phone case with a phone, a refill with a consumable, not five random products. Move the upsell to after Add to Cart and watch how many more buyers actually reach checkout. Where do you show your upsell right now, before or after Add to Cart? #Shopify #Ecommerce #MetaAds
Aurelia Bloom is a concept luxury skincare e-commerce website designed and built as a complete, end-to-end shopping experience for a premium botanical beauty brand. The project shows how elegant visual design, clear product discovery, and a thoughtful customer journey can come together to create an online store that feels as refined as the products it sells.
The experience opens with a warm ivory and deep plum palette, refined serif typography, and generous white space, giving the brand a calm, high-end editorial look. A slim announcement bar highlights complimentary worldwide delivery, while the clean navigation (Collections, Cellular Elixirs, Philosophy, Pledge and Concierge) keeps every key section one click away. A currency selector, account access, wishlist, and shopping bag complete the header for a true international storefront.
The heart of the project is "The Complete Botanical Master Catalog", a fully filterable product collection page. Customers can browse by category tabs (All, Cellular Elixirs, Alpine Hydration, Balance Oils and Ritual Toolsets), refine results by Cellular Target & Concern and Formulation Texture, adjust a price range slider, sort by "Most Popular" and switch between grid and list views. Each product card includes high-quality imagery, a Bestseller badge, concern and texture labels, star ratings, pricing, and a wishlist heart so that shoppers can compare products quickly and confidently.
Beyond the catalog, the site tells the brand story through dedicated content pages. The Philosophy page explains the science-led approach, including high-altitude extremophile adaptation and a colloidal 24K gold suspension, supported by an elegant pull-quote layout. "The Circular Sustainability Pledge" presents the brand's eco commitments, such as a violet glass and refill pod system and ethical alpine foraging quotas, in clean, easy-to-scan cards that build trust with conscious buyers.
A personal account dashboard completes the journey. It features a member profile, loyalty points balance, order history with status labels (Fulfilled and Delivered), carrier tracking details, saved items, saved sequences, and VIP privileges, all designed to encourage repeat purchases and long-term customer loyalty. A privacy and botanical cookies consent banner shows attention to compliance and user trust.
Key highlights:
Luxury, editorial-style visual identity with a cohesive colour and type system
Advanced product filtering, sorting and category navigation
Responsive product grid with grid and list view options
Brand storytelling pages for Philosophy and Sustainability
Customer account area with orders, loyalty points and wishlist
Smooth micro-interactions and a polished, conversion-focused layout
This project demonstrates my skills in modern web design, UI and UX design, and e-commerce website development for beauty, skincare, and luxury lifestyle brands. If you need a premium online store, a product catalog website, or a conversion-focused brand site that builds trust and drives sales, I would love to help bring your vision to life.
UI DesignUX DesignWeb DesignGitHubGoogle AI StudioVisual Studio Codewebdesignecommercewebsiteluxuryskincare
A luxury skincare store lives or dies on how calm and spacious the product pages feel. Did you pick the photography style for Aurelia Bloom yourself, or work around supplied images?
Most of your store traffic is on mobile, but most stores are still designed on desktop. I open a store on my phone first now, before I look at anything else. If the headline needs zooming, if the buy button sits below three scrolls, if the images load slowly on data, the visitor is already gone. Design mobile first: one clear headline, one thumb-friendly buy button, fast images, and a checkout that works with one hand. Desktop will take care of itself. Open your own store on your phone right now. What is the first thing you would fix? #Shopify #Ecommerce #MetaAds