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Redesigned and rebuilt URT Clothing’s Shopify store, a Coronado brand shaped by ocean culture, watermen, and the Navy SEAL community.
Working with Ian sent me down a rabbit hole of SEAL stories, the C4 Foundation, and the people URT continues to honor and support. There’s a lot more behind this brand than clothing.
Still makes me laugh that an Italian ended up designing a website for American patriots and watermen.
🇺🇸
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Hunker makes poop stools from 100% post-consumer waste, designed to be left out in plain sight. Their website was doing the opposite.
The old site had cream text on green at 1.8:1 contrast, one banner, one button, and nothing to tell people why they should buy.
So I rebuilt it:
• Added Brownie as a contrast colour, so every text pairing now passes WCAG AA
• Put press, reviews, and the founder story on the homepage
• Rebuilt the product pages around benefits, reviews, and cross-sells
• Added FAQs that answer the questions people type into Google
In just 10 days:
+41% conversion rate
+390% sales from Google search
+208% visitors
If your Shopify site is holding your product back, I can fix it.
Have a look 👉 https://hunker.shop/
Great work!!
A good product page doesn’t just show the product — it makes the buying decision easier.
I recently worked on this Collagen Peptides eCommerce PDP concept, focusing on the areas that can directly influence conversion:
→ Clear product benefits above the fold
→ 1, 2 & 3-pack options to support higher AOV
→ Subscribe & Save for retention
→ Strong social proof
→ Easy-to-scan product information
→ Shipping, guarantee & secure checkout signals
→ Clear Add to Cart experience
→ Responsive UX across desktop, tablet & mobile
Every section has a job: reduce friction, answer objections, build trust, and move the customer closer to purchase.
This is the kind of thinking I bring to every eCommerce product page I design.
UI/UX + CRO + eCommerce Strategy. 🚀
#eCommerce #CRO #Shopify #ProductPage #UIUX #WebDesign
The pack-size tiers sitting right next to Subscribe & Save is the right order. Anyone already comparing 1, 2 or 3-pack is primed to pick a cadence too, so showing both choices together nudges toward the higher-LTV option without it feeling like an upsell.
Just launched: Cool by Oopscool , a new Shopify digital flagship for Oopscool's emerging fashion label.
We've been working with Oopscool since 2024, when we built their main online store. This summer, we teamed up again to bring their new label online ahead of the FW26–27 collection.
From visiting their physical store and exploring three different design directions to Shopify development, ERP connectivity, local payment and shipping integrations, and launch coordination.
After months of collaboration with the brand and its technical partners, the new store went live on today right on schedule for the new season.
Designed and developed by Serai.studio.
Makes sense, and good call negotiating two providers against each other, most people just take the first quote. One thing worth knowing for anyone reading this later: a regional gateway like that usually plugs in through Shopify's payments app extensibility rather than a custom...