The brief was simple. Show a new personalized news feature.

The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.

So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.

I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.

Pulling the topic cloud outside the UI makes the feature instantly clearer.

15 seconds of smooth UI, editorial layouts, and micro-interactions.

Kept the micro-interactions snappy, typography expressive, and transitions buttery smooth.

Rate this UI animation from 1 to 10 in the comments, or tell me what you’d improve! 😉

Solid 10/10 bro! 🔥 Micro-interactions are super snappy and transitions are buttery smooth indeed. Editorial layout game is strong. Keep it up!