Ledger — AI CFO Platform Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page. My role: UI/UX Design Scope: Landing page Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).

For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.

This color pallet works so well with data and makes everything look premium. love it!

SaaS Explainer Video — AI-Native Software Engineering.

A cinematic SaaS explainer created to communicate a simple business message: AI can build an app, but building software that works reliably for a real business takes much more.

The video combines an AI presenter, product interface visuals, technical environments, and cinematic storytelling to explain the difference between a quick AI prototype and production-ready software.

The goal was to make a technical SaaS product feel clear, modern, credible, and easy to understand while keeping the story engaging from beginning to end.

Tools & techniques: AI video generation, AI visuals, product visualization, cinematic storytelling, motion design

the saas shot is clean.